As digital marketing evolves, so do the platforms that help brands connect with their audiences. One of the most influential platforms in recent years has been TikTok. However, recent developments around the potential TikTok ban have raised questions about how such a shift might affect businesses, marketers, and advertisers. At Recon Digital Media, we focus on helping our clients navigate …
The Rise of YouTube: Capturing the Attention of Gen Z and Dominating the Ad Space
YouTube stands out as a platform that consistently adapts and grows, capturing the attention of diverse audiences across the globe. Recently, eMarketer highlighted the substantial increase in YouTube usage among Gen Z, as well as its burgeoning presence as a prime ad space, particularly with the surge in Connected TV (CTV) views. As a digital marketing agency, Recon Digital Media …
7 Reasons Why You Should Incorporate a Paid Social Media Strategy
Social media has become an indispensable tool for businesses looking to connect with their audience. While organic social media efforts have their place, relying solely on them is no longer enough to achieve significant growth and reach. At Recon Digital Media, we understand the critical importance of incorporating a paid social media strategy to complement your organic efforts. Here’s why: …
Unleash the Power of Over-the-Top Advertising
In the vast ocean of digital marketing, where every brand vies for attention, standing out is the ultimate challenge. In this hyperconnected world, traditional advertising methods have begun to fall short of grabbing consumers’ attention. How can one hope to get and keep that attention? The newest weapon in the marketer’s arsenal: Over-the-Top (OTT) advertising. OTT advertising has emerged as …