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The Rise of YouTube: Capturing the Attention of Gen Z and Dominating the Ad Space

YouTube stands out as a platform that consistently adapts and grows, capturing the attention of diverse audiences across the globe. Recently, eMarketer highlighted the substantial increase in YouTube usage among Gen Z, as well as its burgeoning presence as a prime ad space, particularly with the surge in Connected TV (CTV) views. As a digital marketing agency, Recon Digital Media …